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In 2025, adhering to the new development philosophy, Chuangxin Group comprehensively implemented its strategies of “talent transformation, product transformation, energy transformation, and capital transformation,” achieving remarkable results across all fronts. With annual sales revenue exceeding 130 billion yuan, hitting a new historical high, the Group took a solid step toward building a world-class green aluminum industrial group.
Building on Talent Transformation to Activate New Vitality for Enterprise Development
Chuangxin Group regards talent as its primary resource. In 2025, the Group continued to strengthen talent recruitment and cultivation, gathering top talent with first-class benefits, building first-class teams with first-class talent, and creating first-class performance through first-class teams. By systematically constructing talent projects such as “Aluminum Base,” “Aluminum Innovation,” “Aluminum Strategy,” “Aluminum Journey,” and “Aluminum Victory,” the Group established a full-cycle “talent echelon production line” covering “Recruit Company,” “Elite Battalion,” “Management Trainee Program,” “General Battalion,” and “Marshal Battalion,” significantly enhancing corporate vitality and strength. In recent years, the Group has recruited over 100 master’s and doctoral graduates from world-leading universities including Harvard, Cambridge, Yale, Tsinghua, and Peking University. Going forward, the Group will implement a “Recruiting Talents and Selecting Generals” mechanism and plans to expand its master’s and doctoral talent pool to over 500 in the next decade, injecting strong intellectual momentum into its sustainable development.
At the same time, the Group is committed to building a “Five Good” culture: good food, good environment, good entertainment, good learning, and good career prospects. The industrial park is equipped with modern dormitories, high-standard canteens offering free meals, and comprehensive cultural and sports facilities including basketball courts, badminton courts, martial arts gyms, and cinemas. Through a sound internal training system and cooperation with external professional institutions, the Group empowers employees’ growth in an all-round way, achieving a harmonious integration of employees’ quality of life and the Group’s high-quality development.
Focusing on Product Transformation to Reshape New Competitive Advantages
In 2025, Chuangxin Group focused on five core sectors: high-strength and high-toughness aluminum alloys, 3C electronics, automotive lightweighting, high-strength superconducting cables, and recycled aluminum, continuously deepening product structure upgrading, with the proportion of high-end product revenue steadily increasing.
To drive product transformation, the Group strengthened “marketing management,” systematically applied the 4P theory, established a scientific “Pricing Committee” mechanism, and carried out comprehensive marketing across multiple dimensions. In terms of “user management,” the Group innovatively classified customers into types such as “whales,” “dolphins,” “sharks,” and “small fish,” and adopted targeted marketing strategies to focus on and serve key clients, deepening strategic cooperation.
R&D innovation is the core engine of product transformation. The Group has a professional R&D team of over 600 members and has established an “Innovation Alliance” focusing on application research and customer-oriented product development. Through digital transformation, the data center has realized full-process data capture and intelligent analysis of orders, production, equipment, consumption, quality, and other aspects. The Innovation Alloy Research Institute has led or participated in formulating nearly 50 national standards, achieving significant results in fields such as high-purity purification of recycled aluminum and high-strength and high-toughness aluminum alloys. The pilot workshop under the Research Institute has become a global R&D base for core materials of many top electronic and communication products.
The Group regards recycled aluminum as a strategic fulcrum for green development, with planned and built recycled aluminum capacity totaling 2.1 million tons, leading the domestic industry in scale. By introducing world-class equipment and digital management systems, the Group has achieved clean and intelligent upgrading of the recycled aluminum industry and provided important references for the revision of industry standards.
Digital and intelligent transformation runs through the entire operation chain. From real-time AI optimization of production indicators to the construction of an automated stereoscopic warehouse with an annual throughput of 300,000 tons using JD Logistics technology, digitalization has significantly improved operational efficiency. The Group is planning to build a more powerful data center to realize unified management and intelligent decision-making of data across the entire park and all business activities.
Taking Energy Transformation as a Breakthrough to Build a New Benchmark for Green Manufacturing
In terms of greening the energy structure, Chuangxin Group has made substantial progress. In 2025, its wind and solar power generation capacity in Inner Mongolia reached 1.75 million kilowatts; the 860,000-square-meter factory area in Shandong achieved full photovoltaic coverage, enabling the provision of 100% green electricity to high-end customers.
With Shandong Chuangyuan being awarded the title of “Provincial Green Factory” in 2025, the Group now has 5 parks recognized as “National Green Factories” and 4 as “Provincial Green Factories.” Particularly, in cooperation with leading global electronic product manufacturers, Chuangxin Group has achieved a closed-loop supply chain featuring “100% green electricity production, 100% recycled aluminum materials, and 100% full life-cycle traceability,” setting a new benchmark for green supply chains in the consumer electronics industry.。
Supported by Capital Transformation to Open a New Chapter in International Development
As one of the world’s largest aluminum processing enterprises in terms of capacity, Chuangxin Group’s capital operations continue to empower its development. Its downstream processing subsidiary, “Chuangxin New Materials” (600361), was successfully listed on the A-share market in December 2022. In 2023, the Group officially embarked on a new “internationalization” journey, and in November 2025, promoted the listing of its upstream alumina, electrolytic aluminum, and green energy assets on the Hong Kong Stock Exchange as “Chuangxin Industrial” (02788), establishing an important international investment and financing platform with a current market capitalization of over HK$40 billion. This move has injected strong capital momentum into globalization. Now, the Vietnam factory is in production, and the Saudi Arabia factory is under accelerated construction, with the Group’s international development becoming increasingly comprehensive.
Looking to the FutureTaking the breakthrough of exceeding 130 billion yuan in sales revenue as a new starting point, Chuangxin Group will firmly focus on “globalization, greening, high-endization, and digitalization,” continue to deepen “talent transformation, product transformation, energy transformation, and capital transformation,” further consolidate and enhance its “cost advantages, quality advantages, technological advantages, and service advantages,” accelerate its march toward becoming a world-class green aluminum industrial group, and strive to enter the Fortune Global 500.
Sources: Xinhua News Agency, People’s Daily Online, Dazhong Daily, etc.
