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To enhance exchanges and cooperation and promote the in-depth integration of sports spirit and corporate culture, the "Bond Through Basketball, Co-Create the Future" basketball exchange match, co-hosted by the Liaoning Men's Basketball Team and Chuangxin Group, was held with great passion at Chuangxin Group's basketball gymnasium on August 16. The Liaoning Men's Basketball Team, bringing with them the demeanor of champions, visited the enterprise and engaged in a unique and in-depth interaction with the Chuangxin Group's basketball team and employee representatives, vividly demonstrating a new model where sports spirit empowers industrial development and cultural integration facilitates exchanges and cooperation.
Liu Jingyuan, President of the Liaoning Provincial Basketball Association and Chairman of Liaoning Shenyang Sansheng Feibao Basketball Club, Liu Ziqing, General Manager of the Liaoning Men's Basketball Team, Yang Ming, Head Coach of the Liaoning Men's Basketball Team, Yan Bingzheng, Vice President and Secretary-General of the Binzhou Basketball Federation, Cui Lixin, Chairman of Chuangxin Group, and Zhang Xianqiang, Secretary of the Party Committee and General Manager of Chuangxin Group, attended the event. Players of the Liaoning Men's Basketball Team, players of the Chuangxin Group's basketball team, relevant media representatives, and fans participated in and witnessed the event.
At the beginning of the event, players of the Liaoning Men's Basketball Team signed their names on the signature wall with solemnity. At the opening ceremony, Cui Lixin, Chairman of Chuangxin Group, delivered a warm speech. He highly praised the Liaoning Men's Basketball Team and its "Liaoning Basketball Spirit" and elaborated on the core value of sports spirit to enterprise development. Chairman Cui Lixin stated that sports spirit is a powerful driving force for enterprises to forge ahead and an unceasingly surging engine. Chuangxin Group will absorb the unyielding fighting spirit, the meticulous craftsmanship, and the wisdom of sincere cooperation from the Liaoning Men's Basketball Team, integrate them into the journey of sprinting toward the World's Top 500 and advancing international development, and looks forward to working closely with the Liaoning Men's Basketball Team and all sectors of society to create a better future together.
In his speech, Liu Ziqing, General Manager of the Liaoning Men's Basketball Team, expressed gratitude to Chuangxin Group for its meticulous preparations. He pointed out that the spiritual core of the Liaoning Men's Basketball Team, characterized by tenacious struggle and never giving up, is highly consistent with the corporate ethos of Chuangxin Group, which is marked by forge-ahead spirit and the pursuit of excellence. He expressed the hope that with basketball as a bond, exchanges and mutual learning between the two sides in terms of sports culture and corporate spirit can be deepened, injecting new impetus into each other's development.
The basketball event was ingeniously designed and full of exciting moments. In the first quarter of the competitive match, Liaoning Men's Basketball Team faced off against Innovation Group Basketball Team, fully demonstrating their professional demeanor. Moving on to the second quarter, the Innovation Group Team adopted the "3+2" mixed team mode and fought side by side with players from Liaoning Men's Basketball Team. During this period, Liaoning's players delivered a highly difficult 360° basketball trick performance, which won thunderous applause from the audience. The third quarter featured a fun match, where three players from Liaoning Men's Basketball Team competed against a 6-player united team composed of Innovation Group's fans, making the game full of fun. Once again, Liaoning's players put on a wonderful 360° trick show, igniting the on-site atmosphere instantly. After the event, Head Coach Yang Ming provided professional tactical guidance and made detailed comments for the players of Innovation Group.
During the halftime break, the Wushu Team of Chuangxin Group gave a wonderful performance, which fully demonstrated the employees' vigorous and positive spiritual outlook.
Deep emotional interaction warms the bond.
The fan interaction session reached one climax after another: In the three-point shooting challenge, employee representatives from Chuangxin Group actively participated in shooting; meanwhile, players of the Liaoning Basketball Team demonstrated their amazing skill of accurate half-court long-distance shots, which was truly admirable. During the group photo session, key leaders of Chuangxin Group and the Liaoning Basketball Team captured unforgettable moments together; many fans also took photos with their favorite players as a memento. The autograph session was filled with enthusiasm—employees queued up in an orderly manner, and the Liaoning Basketball Team players patiently signed on souvenirs such as jerseys and basketballs.
As the event drew to a close, Yan Bingzheng, Vice Chairman and Secretary-General of the Binzhou Basketball Association, delivered a concluding speech. He stated that the Binzhou Basketball Association highly appreciates and actively supports such high-level exchange activities. These activities not only provide basketball enthusiasts in Binzhou with an opportunity to learn from top professional basketball concepts, techniques and spirits up close, but also set an excellent example for enterprises across the city on how to better utilize sports elements to deepen cultural development and enhance team cohesion. He expressed the expectation that more similar high-level exchange activities will be held in Binzhou in the future, so as to jointly promote the popularization, improvement and industrialized development of basketball in Binzhou, and contribute to building a "strong sports city" and advancing the national fitness cause.
This exchange match is not only a grand event for competing in basketball skills, but also builds a solid platform for spiritual mutual learning and cultural integration. Through the event, the struggling spirit of the Liaoning Men's Basketball Team resonates with the enterprising spirit of Chuangxin Group. Both sides have jointly sown the seeds of cooperation and forging ahead, laying a solid foundation for joining hands to paint a new chapter in the future. Together, they will promote the popularization, improvement and industrialized development of basketball in Binzhou, and contribute to building a "strong sports city" and advancing the national fitness cause.
